Guides

Domain research, explained.

How domain investors find, value, and manage names, and which tools do each job. Written from the data behind Toyroom.

• Domain investing tools: every type, explainedA map of domain investing tools by job: registered-domain search, TLD stats, new registrations, RDAP, DNS, appraisal, sales comps, expiring auctions, and portfolio managers.
• How to manage a domain portfolioHow to manage a domain portfolio: keep one inventory, clean and categorize it, value every name, decide renewals, list names for sale, and review results each quarter.
• How to value a domain nameWhat makes a domain name valuable, how automated appraisals work, how to use comparable sales and live listings, and how to turn an estimate into an asking price.
• How to find expiring domains worth buyingHow the domain expiration cycle works, where expiring names are auctioned, how to screen thousands of them for value, and how to bid without overpaying.
• How many extensions is a domain taken in?Check how many extensions a domain name is registered in, what the count says about demand and value, and how to read it with real zone data examples.